CJ LANG & THE SCOTTISH GUILD INVESTING IN GROWTH

Date Published:

Delivering extra value consumer driven promotions, is just one of the initiatives being implemented by CJ Lang & Son, to demonstrate its commitment to provide competitive pricing, respond to the current market place, and to connect with its customers.

The Scottish Guild invested over £70,000 purchasing 400 red display stands for SPAR Retailers, which are being situated prominently and permanently in store. The key features of the multi-purpose stands are their durability and versatility.

Since the stands are lightweight and mobile, they can easily be moved around the store to reflect specific promotions and special events, and at general times to promote essential items for just £1.

Early indications, suggest that products sell in greater quantities from the stand, than from a standard fixture when on the same deal. The £1 promotions are proving particularly popular amongst customers, who will be pleased to know that the £1 promotions and special offers will remain a permanent fixture in all SPAR Stores.