New lorry livery backs ‘Discover SPAR Scotland’ drive

SPAR Scotland unveils new lorry livery celebrating awards success and supporting retailer recruitment campaign

SPAR Scotland has revealed an eye-catching new vehicle livery to celebrate its recent treble success at the 2025 Scottish Wholesale Association Achievers Awards, supporting the wider Discover SPAR Scotland retailer recruitment campaign launched last month.

The livery coincides with SPAR Scotland being named Symbol Group of the Year for the third consecutive year, alongside receiving Highly Commended for Best Marketing Initiative and runner-up for Best Delivered Operation – Retail.

The Discover SPAR Scotland campaign runs for at least six months and highlights the benefits of partnering with SPAR Scotland and CJ Lang & Son Ltd. It includes B2B PR, digital, and advertising activity, encouraging independent retailers to explore new opportunities — including attending the SPAR Scotland Trade Show in Aviemore on 25 September.

Brian Straiton, Independent Sales Director, CJ Lang & Son Ltd said; “This new vehicle livery is only one of the elements of our recently launched recruitment campaign, Discover SPAR Scotland.   We’re encouraging as many retailers as possible to reach out to us and find out more about why SPAR Scotland really is the number one Symbol Group in the country.”

To learn more, independent retailers can email discover@sparscotland.co.uk or visit www.sparscotland.co.uk