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The world wide phenomenon that is ‘THE DOG’ is now available exclusively at local SPAR stores throughout Scotland. Stores across the country have introduced six adorable canine charmers into stores this week. SPAR is giving customers the chance to collect tokens and save £10 off the RRP of the plush soft toy. Throughout the promotion, which runs until Easter, customers will collect a special token every time they spend £5. When just four tokens have been collected, customers are eligible to buy one of six collectable DOG plush toys for £3.99, a discount of £10 off the recommended retail price. There are six dogs to collect; Papillon, Pug, Basset Hound, Bulldog, Dalmation and Cocker Spaniel. The cuddly dogs are sure to be a hit with young and old alike. The DOG was launched in Japan in 2000 as a photographic series and has proved a massive hit across the globe. Sales to date have exceeded $300 million and have merchandise includes clothing ranges, toys, house ware and videogames. Philippe Rondepierre, CJ Lang and Son Ltd Business Development Controller said of the launch: “This is a fun promotion and rewards our customers who return time and time again to SPAR stores in their community. I’m sure people will enjoy collecting the range of dogs we have in our stores” During February, customers also have the chance to collect free stamp vouchers that will appear in the Scottish national press and also within the SPAR Real Deal promotion leaflets.

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